Episode 67: Olympic Marketing with Stuart Sheldon
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This week we’re going back in time a little bit when Marketing didn’t have the power of social media that it does today. In the 1990s, Olympic marketing was focused more around the event itself rather than making it an event consumers thought about regularly. Then came marketers like our guest Stuart Sheldon, who thought about ways to integrate sponsors and National Governing Bodies and the Olympics like never before.
Stuart’s worked with both agencies and with Coca-Cola and worked on Olympic-related marketing from Albertville through Nagano, focusing on Atlanta 1996. He tells us how companies thought about marketing and its evolution….plus he tells us about volunteering at the water polo venue at Atlanta.
Also on today’s show, some Tokyo 2020 news, a slice of TOFU and we get ready to read the 2026 bids.
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